Crisis Communications
A crisis can unfold any time. You might not see it coming, but when it hits it can have a massive impact on your organisation. Or you knew it might have been a risk, but the plan you had created doesn’t appear to be making an impact.
For two decades I have worked on high profile cases that have rocked the community and reassurance and public confidence was crucial. Having to act within minutes of a story breaking to ensure the media vacuum didn’t open up.
Reputationally, if not managed effectively, a crisis can cause significant loss of confidence and damage to an organisation. And can be difficult, if not impossible to recover from.
Which is why crisis communications are so important.
How I can help...
- Political awareness, journalistic understanding, and knowledge and judgement grounded in experience in really difficult situations means if you are faced with a crisis or want to be prepared, I can help.
- Having a plan prepared means you have that blueprint if the worst does happen. And can recover from it effectively.
- Aligning to your values and aims and objectives as an organisation.
- Taking into account the political landscape and the public interest.
- Building relationships with key people, maintaining those with key partners and ensuring your messages are heard.
- Ensuring a media vacuum isn’t created, and your voice is credible and being listened to
- Maintaining integrity, accountability and authenticity.
- Being prepared even if it never has to be used instils confidence for you and acts as the touchstone incase you need it.
- You can only do this is you have a crisis communications strategy to tackle what has happened or create it before the worst happens.
- Political awareness, journalistic understanding, and knowledge and judgement grounded in experience in really difficult situations means if you are faced with a crisis or want to be prepared, I can help.
5 questions to ask yourself to establish if you have a crisis…
- Have I got a problem?
- Is there a detailed plan to manage it?
- Do I have confidence in my plan?
- If it becomes breaking news, am I 100% sure in my ability to tackle it head on with transparency and integrity?
- Is there a path forward out of it while retaining public confidence and credibility?
