Media Training
Media training can cover any element of the interview and writing process and there might be a clear need in your organisation for press writing training, or how to write media briefings to ensure your leadership team are prepared for a high profile incident.
Does your organisation need support to brush up on their writing skills?
Or executives need some media training on how to speak to journalists to get their message across?
Or specific media advice on a specific issue?
Or some expertise on a key piece of work that needs communications insight at a high level?
I can support in any of the above areas, developing on the skills that already exist in your team. Building confidence and reinforcing the skillsets that already exist.
How I can help...
- What makes an engaging media release? How do you get journalists to cover what you are doing? Why should they? What is your organisation needing communications wise?
- Is it a press release, a social media post, a statement, a broadcast interview? What is the medium for you getting your message across and why?
- What are you trying to say and why are you saying it? What are you hoping to achieve and why?
- Using my extensive experience in developing communications strategies means I can help in a variety of ways with media training. I can help develop that clarity and challenge to ensure your communications are tested and can withstand scrutiny.
- Being an investigative journalist, then a communications professional means I understand what the media wants and needs to convey stories to the public. Having that unique perspective means I understand how you need to approach your messaging and why.
- I have significant experience in developing media briefings and Q&A documents, briefing senior leaders and politicians, managing press conferences, and campaigns, depending on what you are trying to achieve. Usually in high risk high profile situations moving at fast pace.
- I can help your team with developing their writing skills to create impactful media releases that the press will use or support.
- Helping them to develop their skillsets around creating succinct to the point media briefings that form the basis of press interviews on a range of issues.
- This will ensure leadership teams are fully prepared if a crisis breaks or for press launches.
- Helping communications teams develop their media skillset means leadership teams are ready for interviews and are comfortable in the spotlight while getting their key messages across.
- Communication is a vital skill. However, it doesn’t matter what you are doing if you can’t communicate it effectively.
- I can help empower your team and support them to ensure they are confident to do their best to communicate the vital work your organisation is doing.
- It doesn’t matter what you are doing if no one knows about it.
