Media Relations
It doesn’t matter what you do if no one knows about it. Effective media relations is all about reaching the audiences that matter on the things you care about.
Creating a communications plan that means you are getting your messages across effectively to the people that need to hear them.
Having a plan is crucial understanding who your stakeholders are and who needs to hear what you have to say. It is the foundation for all your communication work and without it you are on shifting sands.
How do you know what you are trying to say? When the right time is? Who you are meant to be targeting and why?
How do you maximise your chances of success?
How I can help...
- As an investigative journalist and head of communications I understand both sides. What you want and need and what journalists want and need. Having that unique perspective means I know how to frame what you want to convey so it will be used.
- Because without that you are aiming everywhere to get nowhere.
- Media relations is about condensing your messages down into three or four key points and ensuring they are used.
- Getting there requires a specific skillset and a different approach depending on what you are trying to communicate.
- Are you trying to talk about a new project your organisation is involved in?
- Is it a contentious report about to be issued?
- Have you launched something that could make a real difference locally, regionally, nationally?
- Do you have an ongoing project that requires a communications timeline with different touchpoint for media interest?
- Or is it that your organisation doesn’t have a communications function? Or specialised communications?
- If you are doing great work, difficult work, purposeful work, and no one knows about it, what do you do?
- You get someone who is qualified to talk about it in a way the public understand. Most importantly that the media resonate with, so they publicise it. As well as reaching people through different channels.
- You need a communications plan to let people know what you are doing, when you are doing it, and why you are doing it.
- If any of the above relate to you, I can create one off communications strategies, a more in-depth piece of work, or provide a press office function for as and when you receive press queries.